Suraksha, R.S.: search on Z-Library

The world's largest scientific articles store. 70,000,000+ articles for free.

Don't use scam websites

1

Representation of social issues in cinema with specific reference to Indian cinema: case study of Slumdog Millionaire

Gupta, Shashwat Bhushan, Gupta, Suraksha

Journal:

The Marketing Review

Year:

2013

Language:

english

File:

PDF, 92 KB

english, 2013

2

Corporate rebranding: An internal perspective

Joseph, Abraham, Gupta, Suraksha, Wang, YiChuan, Schoefer, Klaus

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 710 KB

2020

3

The effect of digital signage on shoppers' behavior: The role of the evoked experience

Dennis, Charles, Joško Brakus, J., Gupta, Suraksha, Alamanos, Eleftherios

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 388 KB

english, 2014

4

Linking corporate logo, corporate image, and reputation: An examination of consumer perceptions in the financial setting

Foroudi, Pantea, Melewar, T.C., Gupta, Suraksha

Journal:

Journal of Business Research

Year:

2014

Language:

english

File:

PDF, 565 KB

english, 2014

5

Digital technology and marketing management capability: achieving growth in SMEs

Foroudi, Pantea, Gupta, Suraksha, Nazarian, Alireza, Duda, Marta

Journal:

Qualitative Market Research / An International Journal

Year:

2017

Language:

english

File:

PDF, 940 KB

english, 2017

6

Enhancing university brand image and reputation through customer value co-creation behaviour

Foroudi, Pantea, Yu, Qionglei, Gupta, Suraksha, Foroudi, Mohammad M.

Journal:

Technological Forecasting and Social Change

Year:

2018

Language:

english

File:

PDF, 829 KB

english, 2018

7

West Eurasian mtDNA lineages in India: an insight into the spread of the Dravidian language and the origins of the caste system

Palanichamy, Malliya Gounder, Mitra, Bikash, Zhang, Cai-Ling, Debnath, Monojit, Li, Gui-Mei, Wang, Hua-Wei, Agrawal, Suraksha, Chaudhuri, Tapas Kumar, Zhang, Ya-Ping

Journal:

Year:

2015

Language:

english

File:

PDF, 316 KB

english, 2015

8

Corporate Logo: History, Definition, and Components

Foroudi, Pantea, Melewar, T. C., Gupta, Suraksha

Journal:

International Studies of Management and Organization

Year:

2017

Language:

english

File:

PDF, 540 KB

english, 2017

9

Investigating the Effects of Smart Technology on Customer Dynamics and Customer Experience

Foroudi, Pantea, Gupta, Suraksha, Sivarajah, Uthayasankar, Broderick, Amanda

Journal:

Computers in Human Behavior

Year:

2017

Language:

english

File:

PDF, 764 KB

english, 2017

10

The impact of brand value on brand competitiveness

Gupta, Suraksha, Gallear, David, Rudd, John, Foroudi, Pantea

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 768 KB

2020

11

Marketing innovation: a resource‐based view of international and local firms

Malhotra, Naresh, Gupta, Suraksha, Malhotra, Naresh

Journal:

Marketing Intelligence & Planning

Year:

2013

Language:

english

File:

PDF, 132 KB

english, 2013

12

Influence of innovation capability and customer experience on reputation and loyalty

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Melewar, T.C., Foroudi, Mohammad Mahdi

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 500 KB

english, 2016

13

Corporate branding and value creation for initiating and managing relationships in B2B markets

Ozdemir, Sena, Gupta, Suraksha, Foroudi, Pantea, Wright, Len Tiu, Eng, Teck-Yong

Journal:

Qualitative Market Research: An International Journal

Year:

2020

File:

PDF, 437 KB

2020

14

Marketing innovation: A consequence of competitiveness

Gupta, Suraksha, Malhotra, Naresh K., Czinkota, Michael, Foroudi, Pantea

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 1.02 MB

english, 2016

15

Integrating identity, strategy and communications for trust, loyalty and commitment

Melewar, T.C., Foroudi, Pantea, Gupta, Suraksha, Kitchen, Philip J., Foroudi, Mohammad M.

Journal:

European Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 404 KB

english, 2017

16

Creating an interaction interface to improve user engagement in virtual reality systems

Ray, Ananda Bibek, Deb, Suman, Devi, Suraksha

Journal:

Journal of Statistics and Management Systems

Year:

2017

Language:

english

File:

PDF, 807 KB

english, 2017

17

Perceptional components of brand equity: Configuring the Symmetrical and Asymmetrical Paths to brand loyalty and brand purchase intention

Foroudi, Pantea, Jin, Zhongqi, Gupta, Suraksha, Foroudi, Mohammad M., Kitchen, Philip J.

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 501 KB

english, 2018

18

Nations as brands: Cinema's place in the branding role

Gupta, Shashwat, Foroudi, Mohammad M., Väätänen, Juha, Gupta, Suraksha, Tiu Wright, Len

Journal:

Journal of Business Research

Year:

2018

Language:

english

File:

PDF, 689 KB

english, 2018

19

Changing the Indian Economy || Socioeconomic Reforms and Responsive Government: An Indian Perspective

Gupta, Suraksha

Year:

2018

Language:

english

File:

PDF, 335 KB

english, 2018

20

Far apart yet close by: Social media and acculturation among international students in the UK

Yu, Qionglei, Foroudi, Pantea, Gupta, Suraksha

Journal:

Technological Forecasting and Social Change

Year:

2018

Language:

english

File:

PDF, 587 KB

english, 2018

21

Leveraging Big Data Analytics to Improve Quality of Care in Healthcare Organizations: A Configurational Perspective

Wang, Yichuan, Kung, LeeAnn, Gupta, Suraksha, Ozdemir, Sena

Journal:

British Journal of Management

Year:

2019

Language:

english

File:

PDF, 552 KB

english, 2019

22

Sustainability as corporate culture of a brand for superior performance

Gupta, Suraksha, Kumar, V.

Journal:

Journal of World Business

Year:

2013

Language:

english

File:

PDF, 456 KB

english, 2013

23

Business sustainability through successful integration of marketing and operations

Gupta, Suraksha, Rudd, John, Lee, Nick

Journal:

Industrial Marketing Management

Year:

2014

Language:

english

File:

PDF, 213 KB

english, 2014

24

Global business management for sustainability and competitiveness: The role of corporate branding, corporate identity and corporate reputation

Melewar, T.C., Gupta, Suraksha, Czinkota, Michael

Journal:

Journal of World Business

Year:

2013

Language:

english

File:

PDF, 130 KB

english, 2013

25

The impact of the current expansion of the European Union on international marketing strategies on Norwegian multinational farmed salmon producers

Melewar, T.C., Mui, Helene, Gupta, Suraksha, Knight, Joseann

Journal:

Marketing Intelligence & Planning

Year:

2008

Language:

english

File:

PDF, 76 KB

english, 2008

26

Knowledge sharing by entrepreneurs in a virtual community of practice (VCoP)

Hafeez, Khalid, Alghatas, Fathalla M., Foroudi, Pantea, Nguyen, Bang, Gupta, Suraksha

Journal:

Information Technology & People

Year:

2018

Language:

english

File:

PDF, 406 KB

english, 2018

27

Conceptualizing and managing corporate logo: a qualitative study

Foroudi, Pantea, Foroudi, Mohamma M., Nguyen, Bang, Gupta, Suraksha

Journal:

Qualitative Market Research: An International Journal

Year:

2019

File:

PDF, 394 KB

2019

28

Eco-innovation for environment and waste prevention

Sumrin, Samina, Gupta, Suraksha, Asaad, Yousra, Wang, Yichuan, Bhattacharya, Saurabh

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 1.02 MB

2020

29

Investigating the implications of business and culture on the behaviour of customers of international firms

Suraksha Gupta, Jyoti Navare, T.C. Melewar

Journal:

Industrial Marketing Management

Year:

2011

Language:

english

File:

PDF, 365 KB

english, 2011

30

Reconstructing recent human phylogenies with forensic STR loci: A statistical approach

Suraksha Agrawal, Faisal Khan

Journal:

Year:

2005

Language:

english

File:

PDF, 1.54 MB

english, 2005

31

Presence of three different paternal lineages among North Indians: A study of 560 Y chromosomes

Zhao, Zhongming, Khan, Faisal, Borkar, Minal, Herrera, Rene, Agrawal, Suraksha

Journal:

Annals of Human Biology

Year:

2009

Language:

english

File:

PDF, 314 KB

english, 2009

32

Genetic aspects of familial focal segmental glomerulosclerosis

Agrawal, Suraksha, Prakash, Swayam, Sharma, Raj Kumar

Journal:

Clinical Queries Nephrology

Year:

2014

Language:

english

File:

PDF, 3.03 MB

english, 2014

33

MHC Class I Gene Expression and Regulation

Agrawal, Suraksha, Kishore, Moitryee Chaterjee

Journal:

Journal of Hematotherapy & Stem Cell Research

Year:

2000

Language:

english

File:

PDF, 247 KB

english, 2000

34

Nation Branding: Issues, Insights and Impacts

Melewar, T C, Gupta, Suraksha, Dinnie, Keith

Journal:

Corporate Reputation Review

Year:

2013

Language:

english

File:

PDF, 56 KB

english, 2013

35

[IEEE 2015 IEEE 10th Conference on Industrial Electronics and Applications (ICIEA) - Auckland, New Zealand (2015.6.15-2015.6.17)] 2015 IEEE 10th Conference on Industrial Electronics and Applications (ICIEA) - A unified framework for the design of distributed cyber-physical systems - industrial automation example

Setty, Suraksha S., Yaqoob, Humaa, Malik, Avinash, Wang, Kevin I-Kai, Salcic, Zoran, Park, Heejong, Atmojo, Udayanto Dwi

Year:

2015

Language:

english

File:

PDF, 630 KB

english, 2015

36

Critical brand innovation factors (CBIF): Understanding innovation and market performance in the Chinese high-tech service industry

Nguyen, Bang, Yu, Xiaoyu, Melewar, T.C., Gupta, Suraksha

Journal:

Journal of Business Research

Year:

2016

Language:

english

File:

PDF, 422 KB

english, 2016

37

Value added reseller or value at risk: The dark side of relationships with VARs

Gupta, Suraksha, Väätänen, Juha, Khaneja, Suyash

Journal:

Industrial Marketing Management

Year:

2016

Language:

english

File:

PDF, 818 KB

english, 2016

38

Enhancing Brand Equity Through Sustainability: Waste Recycling

Gupta, Suraksha

Journal:

Thunderbird International Business Review

Year:

2016

Language:

english

File:

PDF, 190 KB

english, 2016

39

A Conceptual Framework That Identifies Antecedents and Consequences of Building Socially Responsible International Brands

Gupta, Suraksha

Journal:

Thunderbird International Business Review

Year:

2016

Language:

english

File:

PDF, 188 KB

english, 2016

40

Catalysing innovation for social impact: The role of social enterprises in the Indian sanitation sector

Ramani, Shyama V., SadreGhazi, Shuan, Gupta, Suraksha

Journal:

Technological Forecasting and Social Change

Year:

2016

Language:

english

File:

PDF, 1006 KB

english, 2016

41

A relational insight of brand personification in business-to-business markets

Gupta, Suraksha, Melewar, T. C., Bourlakis, Michael

Journal:

Journal of General Management

Year:

2010

Language:

english

File:

PDF, 937 KB

english, 2010

42

[IEEE 2017 3rd International Conference on Computational Intelligence & Communication Technology (CICT) - Ghaziabad, India (2017.2.9-2017.2.10)] 2017 3rd International Conference on Computational Intelligence & Communication Technology (CICT) - Exploring the potential of tangible user interface in classroom teaching — Learning

Devi, Suraksha, Deb, Suman

Year:

2017

Language:

english

File:

PDF, 355 KB

english, 2017

43

Augmented Sign Language Modeling(ASLM) with interaction design on smartphone - an assistive learning and communication tool for inclusive classroom

Deb, Suman, Suraksha,, Bhattacharya, Paritosh

Journal:

Procedia Computer Science

Year:

2018

Language:

english

File:

PDF, 1.56 MB

english, 2018

44

How do entrepreneurs learn and engage in an online community-of-practice? A case study approach

Hafeez, Khalid, Foroudi, Pantea, Nguyen, Bang, Gupta, Suraksha, Alghatas, Fathalla

Journal:

Behaviour & Information Technology

Year:

2018

Language:

english

File:

PDF, 2.47 MB

english, 2018

45

Rogue-Elephant-Inflicted Panfacial Injuries: A Rare Case Report

Yadav, Santosh Kumar, Shrestha, Suraksha, Sapkota, Srijana Mishra

Journal:

Case Reports in Dentistry

Year:

2012

Language:

english

File:

PDF, 1.67 MB

english, 2012

46

Vertical stakeholder collaborations for firm innovativeness in new product development: The moderating roles of legal bonds and operational linkages

Ozdemir, Sena, Kandemir, Destan, Eng, Teck-Yong, Gupta, Suraksha

Journal:

Journal of Business Research

Year:

2019

Language:

english

File:

PDF, 525 KB

english, 2019

47

A Review of E-mass Customization as a Branding Strategy

Yan, Ye, Gupta, Suraksha, Schoefer, Klaus, Licsandru, Tana

Journal:

Corporate Reputation Review

Year:

2019

Language:

english

File:

PDF, 631 KB

english, 2019

48

Film or Film Brand? UK Consumersâ Engagement with Films as Brands

Kohli, Gurdeep Singh, Yen, Dorothy, Alwi, Sharifah, Gupta, Suraksha

Journal:

British Journal of Management

Year:

2020

File:

PDF, 1.11 MB

2020

49

The effects of trust and peer influence on corporate brandâConsumer relationships and consumer loyalty

Ozdemir, Sena, Zhang, ShiJie, Gupta, Suraksha, Bebek, Gaye

Journal:

Journal of Business Research

Year:

2020

File:

PDF, 750 KB

2020

50

Knowledge and Practice of Infection Control in Impression Making among the Dental Health Care Professionals

Shrestha, Suraksha, Thakur, Smriti Narayan, Dulal, Najma

Journal:

Journal of College of Medical Sciences-Nepal

Year:

2019

File:

PDF, 396 KB

2019

To build up a library is to create a life. It’s never just a random collection of books.

— Carlos María Domínguez

Official channel

Z-Library Desktop Launcher

Z-Library Since 2009 support@z-lib.do

EnglishРусскийEspañolItalianoελληνικάاللغة العربيةBahasa IndonesiaBahasa Malaysiaहिन्दीDeutschFrançaisPortuguêsУкраїнськаPolski中文繁體中文日本語Tiếng ViệtAzərbaycan DiliՀայոց լեզուภาษาไทยTürk Diliქართველიবাংলাپښتوతెలుగుاردو한국어SrpskiБългарски